BOSS Hugo Boss Kids Spring Summer 2012 Fashion Preview

For Spring/Summer 2012, BOSS Kidswear is offering three themes all with very different looks geared towards a child’s individual needs in formal, leisure and sportswear.

For the Premium Boys Collection, Boss puts the emphasis on blue appearing in a rainbow of various shades from classic navy to brilliant turquoise and menthol. whole rainbow of shades: from classic navy nuances to brilliant turquoise and menthol. Natural fabrics are used quite a bit with this line – suit jacket is made using a comfortable cotton/linen blend, while the palette builds on shades of earth, sand, gray and beige heather with scattered touches of mint green.

In addition, there are offbeat graphics and tongue in cheek logo prints such as “Why so serious?” and for the babies “I am the BOSS”. Fashions are fun: the ultra-clean denims are a perfect match for coated nylon blazers or polos with large colored stripes.

BOSS takes the palette of blues over to the girls line as well. Dresses are splashed with big stripes and pretty blouses come in crumpled taffeta. The chic city silhouette is updated for a girlish style, with grey denims and fluid, flowing modal dresses.

Fine chains and beaded details emphasize the streamlined style of the slim-fit drill pants and the overall palette is a harmonious blend of whites, blue and grey taking inspiration from the summer sky.

For the Lifestyle collection, BOSS offers a casual rock vibe inspired by the “rockabilly” trend.For boys, rock icons are revisited with a young, stylish twist that has a cool “bad boy” touch.
The plaid shirt pairs perfectly with a denim jacket – or the Perfecto style in washed leather. Dip dye and images of guitars, jukeboxes and LPs abound on the tops. Colors are very simple here – white, tray and black highlighted with bright red.

BOSS girl is treated to rockabilly cool this summer! Jersey tops knotted in front in the “baby doll” style of the 1950s, colorful bleached denims, pretty flowing dresses in flamed jersey flaunt metallic stars and tees with photo prints of young rockers reverberate to the beat of a summer that’s bubbling over with fun and excitement.

The third and final collection offers fashionable new sportswear styles take their inspirational cue from Formula One racing and sailing. All three are available in stores now or through our affiliate Childrensalon.

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