Former Spice Girl Emma Bunton has officially joined Victoria Beckham in the fashion design department, however she has embraced our favorite category – children’s fashion!
The mother of two recently announced her exciting new partnership with Argos to create an exclusive baby and childrenswear range for the retailer’s newly launched clothing category. The collaboration is the first of its kind for both Argos and Emma, which will see the clothing range available in store and online from January 2012.
Emma has been working with Argos since March 2010 on the 99-piece collection for girls and boys aged newborn to 10 years old. She commented on the collection saying:
“As a Mum myself I’m forever searching for fun and fashionable clothes for my boys, that are comfortable and practical too – clothes they really want to wear. Working with Argos has given me the opportunity to create exactly that! I’ve worked hard on every piece in the range; the designs, colours, fabrics, prints and cuts and I’m so proud of the outcome”
“As a child I modelled for Argos and featured in the catalogue several times so it’s great to make a return appearance, this time with my own range, it’s something I’ve always wanted to do.”
The designs for the collection have been heavily influenced by Emma’s own family and life. Four year old son Beau inspired skull and cross-bone t-shirts, while cute prints of their dogs appear on some of the gorgeous party dresses for girls. Jade and Emma’s love for music is even reflected in guitar print hoodies in the boyswear range.
The collection has been available since January and can be purchased directly through www.argos.co.uk.