You all know how much I adore TOMS and their mission to put new shoes on children’s feet for every pair purchased? Well, Blake Mycoskie, the founder of TOMS has done something even greater with his company. During his travels he came to the conclusion that TOMS could be so much more than just a shoe company and after witnessing so much poverty in the communities he was serving decided to do something about it.
Because sight is such a fundamental need, glasses seemed like a natural extension to TOMS. Nearly 284 million people in the world are visually impaired and 90% of those live in developing countries. Over 18 million of those people suffering from blindness or impaired vision are children who are often unable to go to school because of their condition.
According to TOMS website: “Two-thirds of people who are blind are women, in part because many families in developing countries are more likely to pay for eye care for male family members. By providing easy to access local eye care, we can help more women and girls around the world get sight saving and restoring services.”
Thanks to TOMS and their Sight Giving Partners, care can be provided in one of three ways:
- Medical Treatment
- Prescription Glasses
- Sight-Saving Surgery
The funding is provided by sales from their new eyewear line. Although there aren’t any styles for kids, the women’s and men’s are quite nice!
I love how you can even try them on first by uploading your photo in the Virtual Try-On. So cool!
Kudos to TOMS for coming up with yet another way to make a difference in the world! What do you think of the new line, styles and initiative?