Sanrio’s Day Of Donation! All Proceeds Go To American Red Cross’s Efforts In Japan

Do you love Hello Kitty and all of those other cute Sanrio characters? Today, for one day only, the company has announced a ‘Day of Donation’ where 100% of all net proceeds from purchases made through and participating Sanrio Boutique stores will go to the American Red Cross Japan Earthquake and Pacific Tsunami Relief efforts.

The sale began this morning and will end online at 11pm PST. Additional contributions can be made through or by texting REDCROSS to 90999 on your cell phone.

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