OshKosh B’Gosh Launches ‘Cranes For Kids’ To Help Families In Japan

Do you wish there was something more you could do to help the families and children in Japan? Thanks to OshKosh there is and your kids can pitch in too!

Cranes For Kids is a brand new program launched by world-renowned children’s clothing brand, OshKosh B’Gosh, to inspire children to help families in Japan and to raise awareness for all of the kids who have been affected in the recent tragedy. The program has an immediate, direct impact and couldn’t be simpler. From now until April 25th, kids can send origami cranes to OshKosh B’Gosh, and for every one received, the company will donate an article of clothing to children in Japan who have been displaced by the earthquake and tsunami.

“We believe Cranes for Kids allows children to express their goodwill and empathy in a creative way,” says Michael Casey, Chairman and CEO of Carter’s, Inc. “The cranes will be displayed in our stores in Tokyo to show that children in the United States, and around the world, have the people of Japan in their thoughts and prayers. We hope Cranes for Kids offers a positive way for parents and teachers to discuss this tragedy with children and empower them to help.”

Cranes are a powerful symbol of well-wishes and health in the Japanese culture, and the saying is that anyone who folds 1,000 origami cranes will be granted a wish, most commonly recovery from illness or long life.

You can pick up free origami crane instructions and paper by visiting any OshKosh B’Gosh store, there is even a special cut-out version for younger children! Families can also go online to oshkoshbgosh.com/cranesforkids or visit the OshKosh B’Gosh’s Facebook page to download the instructions.

OshKosh B’Gosh will be donating up to 50,000 pieces of children’s apparel and will also provide a special ten percent discount to anyone who brings their crane to a store. If you don’t have a store close to you, cranes can be mailed to: Cranes for Kids/OshKosh B’Gosh, One Waterview Drive, Shelton, CT 06484. Families can also participate by posting a picture of their crane on the OshKosh B’Gosh Facebook page.

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