In September, we announced the launch of Gap’s fifth annual casting call and today we are excited to share with you the new faces and adorable winners of the contest. American voted and over one million entries were narrowed down to these cuties who each received $1,000 Gap GiftCard in addition to being part of the GapKids campaign which began two days ago coast to coast, in store windows in other various forms of advertising.
“Every year, we’re overwhelmed by parents’ incredible enthusiasm for Casting Call,” said Mark Breitbard, executive vice president of babyGap and GapKids. “Now in its fifth year, Casting Call continues to break records and we’re so excited to introduce this year’s winners – Evie, Dylan, Sofia and Keyghan. On behalf of the entire Gap family, I’d like to congratulate the newest faces of babyGap and GapKids.”
The new faces of babyGap are the imaginative and fun Evie Sowers from Tecumseh, MI and Dylan Bandale from Pompton Lakes, NJ, a “Will Smith look-alike” who is always flashing his “million-dollar smile. For GapKids, the outgoing and spunky Sofia Jaworovich from Skillman, NJ; and the fun-loving Keyghan Burns from Hereford, AZ.
The window campaign features each of the child’s hometown and favorite activities – from ballet and soccer to dancing and drawing. Each of the kids are dressed perfect-for-the-playground looks consisting of colorful pieces amidst solid basics in denim and khaki. Arch logo hoodies and graphic tees in colors such as cupid pink, ruby red, havana yellow and orange blaze really add a nice punch of color to the look!
Shot in San Francisco, the campaign features the winners in colorful, perfect-for-the-playground looks. Rooted in denim and khaki, the outfits get a kick of color with the addition of arch logo hoodies [$24.95 – $29.50] and graphic tees [starting at $14.50 for babyGap and $16.50 for GapKids] in colors like havana yellow, orange blaze, cupid pink and ruby red.