Popular Korean Brand PUCCA To Hit New York Fashion Week

A special PUCCA collection designed by Kwak Hyun Joo, including various accessories and apparel wil be gracing the upcoming New York Fashion Week, according to an announcement made by Vooz earlier today. PUCCA, the international character from South Korea who has gained wild popularity in Europe and Asia, was introduced to the U.S. audience in Spring 2010 as part of a partnership with Warner Bros. Consumer Products and Curve Boutique.

PUCCA debuted as a series of Flash-animated shorts produced by VOOZ, and is a story of an independent and self-confident girl who is the daughter of a restaurant owner in Korea. In the animated shorts, PUCCA is spunky and spirited; and she is in love with Garu, a young warrior. PUCCA’s dedicated online following led to its introduction in Europe & U.S.

Using LOVE as the official theme, PUCCA’s Fashion Week offerings will reflect the brand qualities which made the property an international phenomenon. Kwak Hyun Joo has redefined the vibe from the love portion in a futuristic way by using different colors and materials for patch work and with a collaboration with the world famous character, “PUCCA.”

The collection is helmed by Korean designer Kwak Hyun Joo and was honored at “CONCEPT KOREA, Interactive Waves 2011.” The designer and PUCCA will debut at New York Fashion Week at 7:00PM, September 9th at New York’s Lincoln Center.

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