Britax Announces New Car Seat Line Offering New Technology And 360 Degree Protection!

Just yesterday, Britax announced a full redesign and relaunch of its line of best-selling convertible car seats. This new line up of car seats set to launch August 2010, offers Superior 360 Degree Protection with Revolutionary Head Safety Technology that dramatically reduces the risk of head injury and provides complete protection from all sides in the event of a vehicle crash.

    This is great news for child safety! According to Child Injury Led Design and the Children’s Hospital of Philadelphia, head injury is the leading cause of death for children up to 12 years old involved in vehicle crashes and comprises 65 percent of injuries in both frontal and side impact crashes.

    Britax’s Revolutionary Head Safety Technology incorporates features that lower the child’s center of gravity, strengthen the child seat and manage crash energy. Together, they reduce head excursion and offer the most advanced protection to children. These include:

    • A re-engineered lower center of gravity that allows the child to sit lower and creates stability in the event of a crash.
    • Integrated steel bars that strengthen the connection to the vehicle and reduce forward flexing of the child seat during a crash.
    • Patent-pending Britax SafeCell™ Technology with SafeCells that are designed to compress in a crash. This significantly lowers the center of gravity and counteracts the forward rotation of the child seat, which normally propels the child toward the front seat.
    • Energy-Absorbing Versa-Tether® with a two-point attachment and staged-release tether webbing to anchor the top of the car seat. This minimizes forward-rotation and reduces crash forces reaching the child. Britax has also updated its Side Impact Protection (SIP) and True Side Impact Protection® (TSIP).

    The car seats feature deeper side walls lined with energy-absorbing EPP foam that distribute crash forces, shield from vehicle intrusion, and contain the head, neck and body. Britax TSIP car seats also offer a head restraint that creates an extra layer of energy-absorbing EPP foam, keeping the head, neck and spine “in true” or aligned.

    The new line also offers higher weight capacities to keep children rear facing longer and to allow for extended use of a five-point harness. The convertible car seats can accommodate children from between 5 and 40 pounds rear facing and up to 70 pounds forward facing, and the mid-capacity convertible allows children to sit forward facing up to 55 pounds.
    The new convertibles also include features that make them easier to install and use properly and consistently.

    The revamped line includes the

    Roundabout 55 (SRP: $199.99)

    Marathon 70 (SRP: $279.99)

    Boulevard 70 (SRP: $309.99)

    Boulevard 70 CS (SRP: $329.99)

    Advocate 70 CS (SRP: $369.99)

    They will be available in a variety of fashions at independent and mass retailers in the United States sometime in August 2010. Canadians won’t see the new lineup until Fall 2010.

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