American Girl Launches The ‘Shine On Now’ Campaign & A New Campus For Dolls!

In an effort to make the world a brighter place and encourage girls to help others in need, American Girl introduced their new charitable initiative program Shine On Now™ and we are thrilled to announce that Child Mode is one of American Girl’s official parent partners!

Through this amazing program, American Girl is calling on girls across the country to help the company give up to $1 million in clothes, books, dolls, and money to the following four organizations: Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.

Starting today, girls can become official American Girl Ambassadors at and inspire other girls to join the Shine On Now effort. As ambassadors, girls will receive a free, downloadable tool kit filled with fun and actionable tips and ideas for fund-raising, volunteering, or donating to the four worthy charities participating in Shine On Now, or wherever they see an opportunity to make a difference.

On July 13, 2010, girls can go to to contribute free stars (up to 100 stars per day) to help American Girl reach its goal of collecting one million stars by the end of the program on July 31, 2010. Each girl who contributes stars will be automatically entered to win a new My American Girl™ doll in Shine On Now’s daily draw. If the target is reached, American Girl will donate up to $1,000,000 in clothes, books, dolls, and money to the four designated charities!

In addition to this campaign, American Girl has launched a brand- new virtual campus, Innerstar UniversityTM which is a fun, safe online world where girls learn to be their best through a variety of games, quizzes, and other enriching activities that help boost their confidence and strength. Access to the new virtual world comes with each 18-inch My American GirITM doll, which will be available July 13th through American Girl.

This new line-up will allow girls to create their own doll from 40 different combinations of eye color, hair color and style, and skin tone through a brand-new, innovative online tool. Braces, glasses, earrings, outfits and accessories can all be customized to reflect the girls’ personal interests and activities. At the Innerstar University, these American Girl’s will come to life and if allows girls to have fun with their dolls while exploring the virtual campus together.

Disclosure: As part of our partnership with the Shine On Now™ program, we will be receiving a free doll. American Girl will also donate 1000 stars ($1000) in our name to Shine On Now™. This money will benefit the four charities listed above. This content and our own personal opinions posted here are as always, our own.

We are so excited to be part of this amazing campaign and encourage everyone who has a daughter(s) to let them know about this great program!

Stay tuned for an exciting American Doll giveaway coming up within the next couple of weeks!

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