Lord & Taylor announced that they will be unveiling their new kid’s shoe departments in 20 of their 46 doors, including its Fifth Avenue flagship in Manhattan and other key locations in the New York, Chicago, Philadelphia, Detroit and Baltimore metropolitan areas. Nina will serve as the sole girls’ supplier and Sperry Top-Sider as the only boys’ brand.
Jules Natowitz, VP and DMM of children’s spoke to WWD and said Nina and Sperry are ideal partners to kick off Lord & Taylor’s return to the kids’ shoe business. (The retailer operated a multibranded department until several decades ago.) The shoes are said to complement Lord & Taylor’s children’s ready-to-wear line of clothing.
“Both brands perfectly represent our core customer, who is looking for value and fashion,” she said, adding that the store already does a strong business with Nina and Sperry in adult sizes.
Over time, Lord & Taylor hopes to add additional vendors to the mix.
“We have no specific timeline at the moment, but our intention is to eventually expand to other brands,” said Greller. Plans also call for installing kids’ shoe departments in the company’s remaining 26 stores, possibly as early as next spring.