Material Girl, the joint venture between Madonna and Iconix has just unveiled their Spring 2011 marketing campaign featuring the brand’s new face, actress, television host and musician, Kelly Osbourne. Madonna gave her approval stating, “Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.” “It’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it’s high fashion but it’s also accessible to anyone who shops at Macy’s. “I take so […] Continue reading →

Last week, Iconix Brand Group, Inc., and Madonna announced their very first international partnership with Hudson’s Bay Company (HBC or the “Bay”) for their junior brand, Material Girl. This line-up of girl’s apparel and accessories will be available exclusively in all Bay stores this spring 2011. The Material Girl collection was designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group’s in-house fashion department. In August 2010, the fast-fashion junior collection officially launched in the United States. HBC, one of Canada’s leading fashion retailers, has entered into a multi-year license agreement to manufacture and distribute “Material […] Continue reading →

There has been quite a bit of buzz on Madonna’s new clothing line ‘Material Girl‘ and we are excited to give you all a sneak peak look at some of the pieces! Along with her daughter Lola, Madonna has designed this exclusive collection of fashions for Macy’s set to hit stores August 3rd. Madonna recently commented, “Lola’s influences, you know, watching films, watching music videos – she pays attention to what’s going on in the street and what people are wearing, and she’s much more fashion forward and savvy than I am at this point!” Material Girl mixes hard and […] Continue reading →

Madonna’s 13-year-old daughter Lourdes, the designer behind the new Material Girl Collection for Macy’s has started her own blog! In her first entry dated yesterday (June 29) she says, “I am totally obsessivo about 80’s shorts… You know the kind that makes your butt look kinda big, with a grunge-looking shirt tucked in. It’s kinda nerdy but I love it. And the 80’s are another huge obsession of mine, which is totally amazingly awesome because Material Girl…HELLO! It’s like 80’s themed, which pretty much rocks, so yeah. I’m still in love with brogues or as some people call them “oxford […] Continue reading →

We have a sneak peak at the long awaited “Material Girl” collection designed in collaboration with Madonna and her 13-year-old daughter Lola (Lourdes)! The new line of apparel, footwear, handbags and jewelry is set to launch exclusively in 200 Macy’s stores and online at on August 3, 2010, just in time for the back-to-school season. The prices are reasonable and affordable ranging from from $12.00 to $40.00. The “Material Girl” collection is “For the spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold, creative statement. She is influenced by her […] Continue reading →

It was announced yesterday that MG Icon, the newly formed partnership between Madonna and Iconix Brand Group, Inc., will be launching their first “Material Girl” collection at Macy’s this fall. This fast-fashion junior collection is set to launch exclusively in 200 Macy’s stores and online at in August 2010 for the back-to-school- season. Neil Cole, CEO and Chairman, Iconix, stated, “We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna. ‘Material Girl’ has a powerful retail partner in Macy’s and we look forward to working together to […] Continue reading →