ivivva Ignites & Inspires Girls With Fashion & Education
We’ve been fans of ivviva for a few years now. As an avid lululemon supporter and wearer, when ivivva launched, I was one of the first to cover it. I still have my daughter’s size 4 hoody that I bought and it looks brand new. Anyhow, when they approached me to see if I’d be interested to be a host for their influencer event at their store in the Upper Canada Mall in Newmarket, there was no hesitation on my part. This is one of the perfect examples of a brand that fits with someone’s ideals and belief system. I’m already a massive fan and supporter.
Since we don’t live near an actual store, I buy all of my ivivva clothing online. This was the first time we had the full ivivva experience. My girls walked in and were greeted by the staff, who inquired on their favourite sports and activities, pointing them to styles that may be more suited to their personal tastes. In other words, the princess treatment ;).
Next, they wrote their names on the doors of their change rooms where they tried on different outfits. My eldest daughter chose an adorable age appropriate and sporty bikini with a grey cover dress, while my youngest chose a white tank with built in sports bra (very similar to a style I have from lululemon) and a pair of yoga shorts.
Now, if you’re familiar with lululemon, you know the quality is off the hook – ivivva is no different. This isn’t the cheap stuff you get at a department store, it’s high quality sports wear that will last and last. I have stuff that’s been through the ringer with 2 girls and could easily last through another 3.
Tip: Shop their Now or Never section on their website for discounted stuff. It’s updated every week.
If there’s one thing that really lights my fire, it’s the subject of empowerment for girls and boys. It’s integrated in everything I do, from teaching yoga to parenting my children. I believe that if we want to make a shift in the next generation, we need to do so now. Not when they’re 20, but now. My girls got to model their clothing by walking down the purple carpet which was quite something and I had the opportunity to teach a few yoga poses to some of the girls who showed interest in the practice.
But the best part of the evening in my opinion was when Olympian skier Allison Forsyth introduced herself and helped the girls write down their hopes, passions, dreams and future goals. It’s a sort of curriculum/project that each store offers. Additional perks include yoga, dance and other fitness classes that are held IN-STORE. I so wish they had a location in my city….
Empowering girls is ivivva’s goal and they do it so effortlessly, making girls feel comfortable in the process. You can see them bloom before your eyes. My girls are extremely shy and they cracked them open by the end of the night ;).
A big thank you to my co-hosts, Alison Burke, Maureen Dennis and Taylor Kaye. You are all inspirational moms, doing great things for your girls!
If you ever get the chance to check out ivivva – DO IT!
*This post is part of a sponsored project with ivviva. All thoughts and opinions are my own.*