Aden + Anais Launches Luxurious Merino Collection


Have you all been following the ABC Kids Expo coverage online the past few days? Stay tuned, because there are a lot of great new products being announced this year, and one of the stand-outs on my list is the recent news from aden + anais. Today aden + anais announced the launch of their new luxurious merino wool collection. They have paired with The Woolmark Company for gorgeous blankets made with the signature muslin weave and the incredible comfort of merino wool. Aden + Anais have stepped up their branding in a major way with the quality of this collection, and a price tag to ensure that this makes the ultimate heirloom gift.


The Merino Wool Dream Blankets ensure that your little one (or yourself) stays cool in the summer and warm in the winter. The collection of blankets are hand-dyed in a subtle yet striking ombre, and arrive presented in a hand-crafted gift box. These ultimate Dream Blankets (literally!) is priced at $400, available in colors Horizon (grey), Sunset (pink), and Seaside (blue) and are already selling quickly.


The Merino Muslin Sleeping Bags are breathable and lovely and ensure that your little prince or princess has the most comfortable night of slumber possible. They retail for $180.


The Merino Muslin Swaddles ($150) look to be perfection in style, quality, and comfort. What a beautiful gift and keepsake this would make for your loved one.


Rounding out the new Merino collection are the adorable Musy Mate Loveys ($75), making a special addition to your little one’s nursery.

Keep checking back at the aden + anais website as they have also launched a new Organic Toddler “Bed in a Bag” collection. Here’s a sneak peek from BuyModernBaby!


What do you think of the new Merino collection? It looks amazing and their prince point definitely sets itself apart for entry in the luxury baby category!


Brandi has recently traded the busy working, pumping, commuting-mom life in the D.C. suburbs for a slower pace of life as a stay-at-home mom and wife in Jacksonville, Florida. She is knee-deep in diaper bags and baby gear as the founder of her website Little Brim Baby, a contributor for BuyModernBaby.com, and as a brand ambassador for Boba. A map-lover by degree and profession, you can often find Brandi road-tripping her new surroundings, exploring with her toddler son, and picking up her husband from the swamp after paddling trips in his beloved canoe. Brandi is a baby gear enthusiast and loves sharing her favorite products, reviews, tips, and fellow moms’ advice with her readers.



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