LeVar Burton at Disney Social Media Moms 2014 & Exciting News About Reading Rainbow
I don’t know who was more excited about meeting LeVar Burton at Disney Social Media Moms, my husband or myself. As a huge Star Trek fan, he was stoked to meet the infamous Geordi La Forge, and for me, I was starstruck as this is the very man who formed Reading Rainbow. LeVar attended the conference to kick off Disney Junior’s Give a Book, Get a Book initiative. Disney is giving away up to 1 million books to U.S. communities through their new program which was announced during the conference. Families can now take advantage of an all-new website, GiveaBookGetaBook.com, featuring tools and resources for parents and caregivers that promote the value of storytelling and offer interactive activities. For a limited time, with the purchase of any specially-marked Disney Junior book or product, receipts or packaging will include a redemption code allowing kids and families to direct the donation of a book to First Book in the region of their choice and to access a free Disney Digital Book to share as a family.
Additionally, Give a Book, Get a Book bookmarks with redemption codes will be distributed to visitors at participating public libraries and Radio Disney events throughout the summer. With the help of families across the United States, Disney and First Book will donate up to one million books through this program. Here’s a video clip from the conference where LeVar touches on the importance of storytelling. Talk about inspirational….he is one incredible speaker!
Known for his lifelong advocacy of children’s literacy, LeVar Burton has done amazing things for the education of our youth In 2011 he formed RRKidz with his business partner Mark Wolfe and they hold the global rights to the Reading Rainbow brand through a partnership with series creator, WNED/Buffalo.
LeVar Burton recently asked the public to join Reading Rainbow’s Kickstarter campaign to bring unlimited books and video field trips to all children. The funds raised will be used to expand Reading Rainbow’s #1-ranked educational tablet app to more accessible platforms, including the web, and to design a specialized classroom version that meets the needs of teachers. In an unusual move, a significant percentage of the Kickstarter funds will provide Reading Rainbow for free to the nation’s neediest schools.
Well, guess what? The public responded in a way no one could have ever imagined raising $1 million in just one day! Check out his reaction below.
“We are literally changing the world one children’s book at a time.”
Reading Rainbow’s Kickstarter campaign went live yesterday at 9:15am EDT and will end at 12pm EDT on Wednesday, July 2.
The campaign’s initial $1 million goal will fund:
1. A web-based version of Reading Rainbow for universal access
2. An Educator-specific version with the tools teachers need
3. FREE access to the service for a minimum of 1500 classrooms
If you’re interested in learning more, visit http://www.helpreadingrainbow.com.