Aeropostale Partners With Bethany Mota On a Fashion Collection
Social Media star Bethany Mota recently signed a partnership with Aeropostale to launch The Bethany Mota Collection. This new clothing line launched this week and is now available in stores just in time for the holiday season holiday season.
The collection consists of apparel, accessories and jewelry, all of which have been designed by Bethany to reflect her own style. The pieces run from $5 to $78.
Over the past four years Bethany Mota has become a power player in the social media world with just under four million YouTube subscribers, 300 million video views, just under one million Twitter followers and almost two million Instagram followers. This isn’t the first time a company has collaborated with a social media star. One of my own personal favourites from YouTube, Samantha Chapman (Pixie Woo) has her own makeup brush collection called “Real Techniques” that is doing quite well.