The World’s First Instagram Hotel Officially Opens Their Doors!

We have definitely seen how hotels, resorts and businesses in the travel industry are beginning to take Instagram seriously. It’s the ideal social media network for travel, fashion and anything with a visual aspect. Turns out a company has taken it to the next step! the new 1888 Hotel in Sydney, Australia will be the world’s first-ever ‘Instagram Hotel’ offering plenty of photo opps on site and a free night’s stay to those who have over 10,000 followers . 28cd4f_ef7f000a153d7c1a8e8d4e25335e301c.jpg_srz_725_395_85_22_0.50_1.20_0.00_jpg_srz

The hotel has recycled timber desks, freestanding bath tubs, an iPad for each room and in-room media hubs so that you can check out your IG photos before uploading them. The front desk is equipped with two screens that showcase a constant feed of images that guests have uploaded to Instagram using the hashtag #1888hotel.


Other features include Insta-walk maps and monthly competitions. Stay at the hotel, take the best Instagram picture during your visit and get a free night. Win. Win. Find out more about the hotel, their rates, availability and check out all of the gorgeous photos by visiting their website.

What do you think of this new concept? Personally, I think it’s absolutely brilliant and I hope other hotels, resorts and tourism agencies follow suit.


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