The World’s First Instagram Hotel Officially Opens Their Doors!


We have definitely seen how hotels, resorts and businesses in the travel industry are beginning to take Instagram seriously. It’s the ideal social media network for travel, fashion and anything with a visual aspect. Turns out a company has taken it to the next step! the new 1888 Hotel in Sydney, Australia will be the world’s first-ever ‘Instagram Hotel’ offering plenty of photo opps on site and a free night’s stay to those who have over 10,000 followers . 28cd4f_ef7f000a153d7c1a8e8d4e25335e301c.jpg_srz_725_395_85_22_0.50_1.20_0.00_jpg_srz

The hotel has recycled timber desks, freestanding bath tubs, an iPad for each room and in-room media hubs so that you can check out your IG photos before uploading them. The front desk is equipped with two screens that showcase a constant feed of images that guests have uploaded to Instagram using the hashtag #1888hotel.


Other features include Insta-walk maps and monthly competitions. Stay at the hotel, take the best Instagram picture during your visit and get a free night. Win. Win. Find out more about the hotel, their rates, availability and check out all of the gorgeous photos by visiting their website.

What do you think of this new concept? Personally, I think it’s absolutely brilliant and I hope other hotels, resorts and tourism agencies follow suit.


Join us! Bloggers – add your blog post to the linky. Not a blogger? No problem. Join us at Instagram by using hashtag #igtravelthursday and share your travel photos. But sorry- no linking to Instagram images from the linky, just to blog posts.

A mom to two girls and a baby boy, a writer and the publisher of Child Mode. As a lover of style and fashion, Nadia found her ‘niche’ and love of children’s clothing while searching for quality items for her family.


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8 Responses to "The World’s First Instagram Hotel Officially Opens Their Doors!"

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  1. Lisa Goodmurphy

    October 3, 2013 at 1:40 pm

    Brilliant idea for marketing the hotel – it will be interesting to see if others follow suit.

  2. YashY

    October 3, 2013 at 4:15 pm

    such a brilliant idea! I love it!!! Any bets on who in Toronto will jump on this trend first? #IgTravelThursday

  3. MissMagpieFGS

    October 3, 2013 at 4:57 pm

    Agreed! More hotels should be taking advantage of this free marketing and PR from their consumers. I hope others do follow suit.

  4. Elena

    October 3, 2013 at 7:01 pm

    That is brilliant to embrace a platform so seamlessly!

  5. Leigh Powell Hines

    October 4, 2013 at 1:36 pm

    I think it’s neat, too.

  6. Mrs. Chasing the Donkey

    October 6, 2013 at 6:12 pm

    YAY!! Go my home town for doing this first… what a brilliant idea.

  7. Katie

    October 6, 2013 at 11:36 pm

    I think it’s cool, but as Instagram grows I wonder how long an offer like that will last?

  8. Katy

    October 9, 2013 at 4:04 am

    Love the idea! Smart marketing on their part. I’ll have to make a point of staying there on one of my trips to Sydney.

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