The Truth About Instagram Video #IGTravelThursday

So, let’s talk about Instagram video for a second. When it first came out, I was overjoyed and excited to eliminate Vine from my social profile, however I still have yet to do so and don’t post nearly as many videos as I originally thought I would. Why? It’s a completely different dynamic. Video posted on Vine is a completely different entity compared to video posted on Instagram.

First off, Instagram is my happy place. This is where I scroll through beautiful images taken by friends, colleagues and people that I admire. It’s calming and inspirational. When it comes to video, what may seem amazing to one person could very well just be visual noise to another. Thankfully, Instagram has an option that allows you to eliminate auto play. Bottom line – if you want to watch the video all you have to do is click on the play button. But, what makes people click? If you have a fuzzy image on the screen, I can guarantee you most people will skip your video and move on to the next thing. It has to look pretty.

Once your video is ready to publish you can choose from dozens of stills taken from that video. Just be sure to keep your hands steady as you take shots of your main image. Take the video I took last night for example.

I was dining in Tainan restaurant at Azul Beach Hotel last night and wanted to showcase the floating sushi boats. It was amazing and such a fun and entertaining aspect to the restaurant. Since the boats were moving, the stills weren’t very appealing, however there was a magnificent bubble chandelier that was definitely Instagram worthy. Had I not had the video option, I would have posted a picture of that chandelier, rather than the sushi boats. At the end of my video, I focused on the chandelier, moving slowly all the way down. At the end, I was able to capture a clear still that was still a pretty Instagram shot and if you wanted to watch the video, you had a cute surprise waiting for you thanks to the sushi boats.

Bottom line – if you want to create great Instagram videos, get creative and make sure you have a stellar still to highlight it with!
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