Victoria Beckham Opens Shop Online!
Exciting news for Victoria Beckham fans! The designer and mom of four has just unveiled her revamped site that now includes online shopping. VictoriaBeckham.com will carry her main ready-to-wear collection, contemporary Victoria Victoria Beckham line, accessories, eyewear and denim. This is their biggest jump into retail as according to WWD, about 20% of their business has been wholesale until now and purchasing has only been available through other retailer’s websites.
The website is really quite cute. Once you enter you are met with a mix of images that prompts you to “Shop” or “Look”. The latter is the brand side of the site and houses all social media feeds, as well as hundreds of images and GIFs.
The integration of a mobile site and a sales service where images and products are shared with VIP customers to enable personal shopping will be available soon.