Goldie Blox & The Spinning Machine: An Engineering Toy for Girls

As the daughter of an aerospace engineer, I have to say that Goldie Blox is one of the few children’s toys that I have seen on the market that has caused me to react so emotionally to its concept. When I was young, my dad spent a lot of time with my sister and I explaining his line of work, invention ideas, tools, woodworking, and more science and engineering information that no doubt lead to me choosing a career in the sciences as well.

Debbie Sterling, a female engineer from Stanford University, created Goldie Blox with the goal to get little girls to love engineering as much as she does. You have to watch this video. It is poignant, touching, and passionate, and you can feel her love for her product resonate through the screen.  Her already-funded Kickstarter video made me tear up with happiness, as it did to another female coworker of mine. She quotes that 89% of engineers are male. In the entire 12+ years of my career, I have consistently been one of a small percentage of women on the staff.

She speaks of the question of how to get girls to like construction toys. It came down to the fact that boys like building, and girls like reading. When you combine the two, you get: spatial + verbal = a book series building set.

The game Goldie Blox and the Spinning Machine stars Goldie, the girl inventor, and her friends. As the story goes along, they get to build what Goldie builds using her tool kit.  Age 6 and up. Skill concept: belt drive. For about $30, your child receives a storybook, figurines, pegboard, wheels, axles, blocks, washer, crank, and ribbon.

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