Keds Releases Limited Edition Sneaker For Taylor Swift’s RED Tour
Last October, Keds® announced their 3-year deal with Taylor Swift and released photos of their shoe aptly named ‘Red’ after Swift’s North American tour. Today, the footwear brand announced details on a limited edition Champion sneaker that features names of each city on the tour. The sneaker announcement followed closely behind the March 13th kick-off to Taylor Swift ‘s North American RED Tour.
Fans can receive exclusive access to ordering and see the shoe in person by visiting the Keds® Style Studio, a unique pop-up brand experience inside each venue where they can learn more about Keds® footwear and apparel. In addition, girls will be encouraged to share their stories of bravery, self-confidence, friendship and style at the Keds® Share Fearlessly video set, with the chance to be featured on Bravehearts.com, the new Keds® website devoted to helping girls live their lives to the fullest.