Steiff, Mr. Potato Head, Barbie & More Pay Homage To “The Wizard Of Oz” With New Products

During New York Toy Fair last week, Warner Bros. debuted a line of various products that will be launching in celebration of the 75th Anniversary of “The Wizard of Oz” in 2014. Master toy partner Jazwares, as well as USAopoly and Mattel are among the partners helping to honor one of the most beloved movies in film history.

Mattel will unveil in 2013 three new Pink Label® “The Wizard of Oz” Barbie® dolls as a part of the Barbie® Collector line. Figures of Dorothy, Glinda the Good Witch and The Wicked Witch of the West are sculpted after the actresses who made the characters so memorable in the film.

Jazwares, will unveil a range of 5-inch small fashion dolls, playsets and role play accessories inspired by iconic characters Dorothy, Glinda the Good Witch, The Wicked Witch of the West, Tin Man and Cowardly Lion, in fall 2013.

Hand and finger puppets from Puppet Heap offer playful caricatures of Dorothy and her friends and foes – and are sold in creative packaging that converts into a puppet theater. Also new for 2013, Schylling offers a Jack-in-the-Box with a plush Dorothy who pops out.

Vermont-based R.J. Wright Dolls will introduce a new companion for its acclaimed Dorothy doll in celebration of the anniversary: Toto, a molded plush replica standing at 3.5 inches and constructed entirely of custom-made mohair and felt, is perfectly scaled to fit into the arms of his beloved friend from Kansas.

Also available for collectors is a plush bear dressed as The Wicked Witch from Steiff, complete with a 75th Anniversary medallion. High-end dolls from Tonner and Adora will round out the collectible lineup for enthusiasts.

The Wizard of Oz Mr. Potato Head Minis.

A themed train-set from Lionel Little Lines features scenery from the Land of Oz and a yellow train track that pays homage to the Yellow Brick Road.

Alexander Doll is also set to unveil new “The Wizard of Oz” 12-inch machine-washable plush dolls.

Additional offerings inspired by “The Wizard of Oz” will include “The Wizard of Oz” Monopoly game featuring a custom-illustrated pop-up board, “The Wizard of Oz” 75th Anniversary Edition of The Game of Life and Masterpiece Puzzles and Ceaco with puzzles inspired by Thomas Kinkade renditions of moments from the film.