Philanthropy Becomes Child’s Play At Toy Fair NYC 2013 With Monkeez

I love when companies create products that in turn empower children to make a difference. Toy Fair in New York City is well underway and I wanted to share a toy with you that offers an innovative twist. Monkeez Makes a Difference is a new educational, charitable program that empowers children to help others and teaches the importance of compassion and giving back through kid-friendly tools including adorable sock monkey characters, online games, real-life Do Good challenges designed to prevent bullying, a Monkeez Runner app and a special 10 percent donation on each child’s behalf to one of three nationally renowned charities of his or her choice.

You can choose form over 100 different knit and plush characters in various sizes each offering their own personality and unique name. The toys have magnets in their hands and feet for hugging and playing. Characters include monkeys, owls, bears, lions, dogs, cats, pigs, cows, octopuses, panda bears, kangaroos, turtles, koalas, alligators, hedgehogs, elephants, hippos, zebras, frogs, bunnies, raccoons, penguins, parrots, polar bears and flamingos. The toys come with a unique online game activation code on the tag. With an adult’s help, children follow the instructions on the tag and visit www.MonkeezAndFriends.com. There, they can enter the code and watch videos about each charity partner, including Alex’s Lemonade Stand Foundation, Samaritan’s Purse and Best Friends Animal Society.

Children can select which charity they would like to contribute to, and the Monkeez program donates 10 percent of the wholesale cost on their behalf. Children can revisit www.MonkeezAndFriends.com as many times as they’d like to play educational games and learn more about what they can do to help others. So far, Monkeez Makes a Difference hasdonated $67,000 total to the three charity partners.

Heading to Toy Fair today or tomorrow? Be sure to take a Photo with the World’s Largest Sock Monkey to Make a Difference at Toy Fair. The Monkeez booth #2878 will host the world’s largest sock monkey, Super Sammy, standing at a whopping eight feet tall and weighing in at 93 pounds. For anyone who takes a souvenir photo with Super Sammy, $1 will be donated to one of the program’s three charity partners with each visitor selecting which charity to support.

Price: $7.99 for mini sizes to $114.99 for 42-inch characters.