We gave you a bit of a teaser last week with a sneak peek of the new Peter Rabbit collection for babyGap and now the entire collection is available in-store and online. I’m warning you it’s DARN CUTE!
This limited edition collection is inspired by world-famous author Beatrix Potter and her captivating children’s book, The Tale of Peter Rabbit. Drawing from Potter’s mischievous characters and magical adventures, the babyGap collection brings to life a modern interpretation of the enchanting world of Peter Rabbit through imaginative gifts for girls and boys from newborn to 24 months.
The collection is rooted in an assortment of soft knit graphic bodysuits, brightly colored denim, whimsical one-pieces and patterned dresses. The Rabbit Whiskers Sweater and Quilted Barn Jacket are available for girls and boys. For boys, key styles include Peter’s Jacket, a navy chunky knit cardigan; oxford shirts, colored denim and one-pieces in chambray and plaid.
For baby girls, highlights include colored and printed denim, cable knit cardigans and billowing dresses in chambray eyelet and pink bunny print designs. For newborns, bodysuits adorned with various Peter Rabbit illustrations are sold separately or as sets.
To celebrate the collection, Gap will host a special reading series for children and parents on January 26th at select babyGap stores in Boston, Chicago, Dallas, Los Angeles, New York, Miami, Philadelphia, San Francisco, Toronto and Washington D.C. During the events, guests will be treated to a reading of Emma Thompson ‘s sequel, The Further Tale of Peter Rabbit, while enjoying activities and snacks that bring the world of Peter Rabbit to life. In addition, Gap has partnered with Milk + Bookies, a non-profit organization that encourages children to donate books to children in need, to host in-store book drives where shoppers can donate their literary favorites for others to learn and enjoy. All books collected through the book drives will be donated to local Boys & Girls Clubs. More information about the in-store events is available on Gap’s Facebook page.