JustFab Buys Christina Applegate’s FabKids
Last October, we introduced you to the kids fashion subscription company FabKids, founded by Christina Applegate and ShopStyle founder Andy Moss. Today, JustFab, the innovative fashion-subscription service and lifestyle fashion brand, announced the acquisition of FabKids. JustFab gives FabKids access to its over 10 million members and the ability to scale faster and expand its categories, product offerings and global reach with its operations in Germany, UK and Canada.
Growth is already underway. FabKids is now scheduled to launch its boys clothing line in Q3 of 2013 and JustFab offering the highly requested children’s category to its members.
“Children’s apparel is a natural progression of our fashion brand, which has expanded from shoes and bags into denim and jewelry most recently. The opportunities for cross promotion among the brands are vast,” said co-CEO of JustFab, Don Ressler . “Many JustFab members have daughters who are mini-fashionistas and the mothers of the FabKids girls love to spoil themselves with a little glamour.”
JustFab will migrate FabKids.com onto JustFab’s existing platform and its product and technology team will join JustFab’s team.