Talk about luxe!
Last week Maclaren unveiled their brand new BMW stroller in Cologne, Germany during their annual preview at their showroom located in the historical center of Cologne, Germany. During this special event retailers and media from all around the globe fly-in for a sneak-peek look at their newest strollers, collections and accessories.
The hottest new stroller to hit the market has to be the new BMW edition. The price of this stroller has yet to be released, however it will be available in both the USA and Europe in Silver, Navy and Black. The BMW Buggy by Maclaren will be available to purchase through retailers, in BMW showrooms and on Maclaren’s online site.
UPDATE (January 31 2013): Since we published this on November 28, 2012, further details on the new BMW stroller have been released as of yesterday.
The Maclaren BMW Buggy features a multiple position seat recline, custom BMW insignia buckle and a BMW interior-inspired removable seat liner. Responsibly sourced and built with an aluminium frame, sustainable and recycled material options were a part of the design lending the Maclaren BMW Buggy to be a fully recyclable model. Automotive styling and design touches like rear reflectors and authentic BMW-inspired wheels give this buggy a sleek look, while the lightweight chassis and easy, compact fold make it classic Maclaren.
Available in three colours; Black, Silver and Blue, the BMW Buggy sells for a recommended retail price of £285/385€/$385. A full collection of BMW accessories will also be available and sold separately. They include a Universal Organiser, Universal Expandable Footmuff, Universal Insulated Pannier, Messenger Bag, Lightweight Storage Bag, Cup Holder, Park Blanket, and an Umbrella and Storage Case designed new for this collection.
Photos courtesy of Polish trade magazine Branza Dziecieca