Tokidoki & Ju-Ju-Be: The New Diaper Bag Collection (VIDEO)

This is a collaboration that has many people excited and for good reason! The pop culture brand Tokidoki (meaning “Sometimes” in Japanese) has partnered with Ju-Ju-Be, one of the leading diaper bag companies, to create a special edition collection exclusive to both brands.

The collection consists of backpacks, wristlets, totes and messenger bags in two prints “Iconic” and “TD Dreams”. We received the B.F.F. bag in Iconic and are smitten with both the print and the overall functionality of the bag. Like all Ju-Ju-Be bags, the fabric used is antimicrobial and machine washable and Teflon treated to reduce odor and help prevent stains from sticking. It is the ideal diaper bag material!

Check out the video above for additional details and information on the bag. The entire collection ranges from $18.00-$188.00 and is available to purchase directly through ju-ju-be.com and tokidoki-it.