You can be in almost any city in the world now and come across a Zara, H&M or another department store clone filled with cheap children’s brands no different to those you see back home. When I’m travelling I like to shop where the cool local kids shop. So, in a hushed voice, I’m letting you in on a closely guarded secret – the must-go-to kids shops in London.
The Cross, Notting Hill
Notting Hill is a fantastic place to mooch around and it’s full of beautiful boutiques, hidden in amongst these you’ll discover a few delightful children’s shops. The Cross, one of the original pioneers of eclectic boutique styles is one of my favourites. The ground floor is choc full of cute kiddie gifts and funky clothes. How cute is this tutu? They also have great pieces for the home and for mummy and daddy too!
No Added Sugar, Notting Hill
The iconic British brand No Added Sugar has just opened it’s first store, also in Notting Hill. If you like that quirky English look you’ll love their unique range for boys and girls from birth to 12-years-old.
I Love Gorgeous, Notting Hill
For very British girlie partywear and bridesmaid dresses, you can’t beat this boutique. It also does lovely casual sets and cute accessories too. My girls love going to this store, I think they feel like princesses as soon as they step inside.
Liberty, Regent Street
Next stop Oxford Circus. You can easily spend all day wondering around Liberty. My favourite department store in the entire world. They have recently opened the most divine children’s clothing and gift room, featuring labels such as Paul Smith Junior, Bob and Blossom and Barbour Childrens. They also do their own label clothes featuring their beautiful Liberty prints.
Carry Me Home, Oxford Circus
Come out the back door of Liberty and walk along Carnaby Street until you get to the Kingly Court shopping courtyard. And amongst the cute little boutiques here you will find Carry Me Home with its original selection of hand made baby and toddler clothes and toys from designer Gayle Haddock.
The Monogrammed Linen Shop, Chelsea
For typically English smocked dresses, christening gowns and the softest cotton pyjamas you must visit the Monogrammed Linen Shop on Walton Street in Chelsea. They specialise in personalised items and can even do an exact replica of your child’s drawing in thread on a hand-embroidered pillow.
Dragons of Walton Street, Chelsea
Just along the road, Dragons of Walton Street, is where you will find beautifully painted children’s furniture, perfect for a nursery. Beatrix Potter and the Flower Fairies feature prominently.
Bobo Kids, Chelsea
For more modern children’s interiors Bobo Kids a few minutes walk from Walton Street is also worth a visit. Full of fantastic contemporary furniture and homewares, as well as children’s toys gifts and accessories.