Toys”R”Us, announced today that they have entered a partnership with Thyme Maternity, Canada’s leading maternity fashion brand, to bring a collection of maternity apparel and accessories exclusively to its Babies”R”Us® customers in the U.S. This is the first time Thyme Maternity has stepped foot in the USA as they have been exclusive to Canada.
The Thyme Maternity collection at Babies”R”Us features a wide selection of maternity fashions including a Mix and Match assortment, long-sleeved cowl neck sweaters, belted cardigans and denim in a variety of fits. Also included is work wear, such as dress pants in different fits and styles, blouses and tops, as well as a selection of dresses.
In addition, the collection features activewear for relaxing days at home or running errands, cozy sleepwear to ensure mom gets her rest before the baby arrives, as well as lingerie. An array of nursing tops and nursing bras is also available for the post-natal mom.
The collection will sell in Toys”R”Us’ in-store “Maternity and More” boutiques. It is available right now online at Babiesrus.com/maternity and will be featured in dedicated maternity boutiques in approximately 150 Babies”R”Us stores nationwide in the coming weeks.