Taylor Swift has just signed a three-year deal with Keds. The country singer is pairing the release of her new album “Red” with her new Keds shoe, also aptly named “Red.”
Swift spoke to WWD about the partnership and said:
“I’ve been a fan of Keds for years, because they have two of my favorite elements of great style — they’re classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There’s something cool about shoes that you can grow up with.”
“I think they add something casual and cool to your look, and the new colors and patterns are so eclectic,” she added. “I love pairing them with vintage looks.”
The limited-edition “Red” shoe will be available on keds.com, taylorswift.com, nordstrom.com and journeys.com, for $50.