Such exciting news! giggle announced yesterday that they have entered into a partnership with JCPenney to create a unique shopping experience in-store. Beginning fall 2013, giggleBABY, the new baby shop, will open in more than 500 JCPenney stores offering the best of nursery, gear, layette, bedding, toys, and gifts designed and curated by giggleBABY, available exclusively at JCPenney. An expanded selection of giggleBABY products will be available on JCP.com.
giggle and JCPenney are also collaborating on a baby registry ecommerce site. Expected to launch in late 2013, the JCP baby registry will enable consumers to purchase and register for baby gifts at JCPenney, including giggleBABY products offered in the giggleBABY shops inside JCPenney.
I’m so excited about this news because there is a JCPenney located close to us on the stateside which means I won’t have to wait for my visits to NYC or LA to stock up on giggle favorites!