Last Friday (September 14), Jessica Simpson’s collection of maternity apparel made it’s official debut in stores. The collection is aimed to the modern mom-to-be who wants to maintain her fashionable edge and features breezy, everyday pieces.
The collection has a vintage 70s feel and exudes influence of Simpson’s signature style. Mixing patterns and textures gives the debut collection a cool, relaxed vibe. Signature denim pieces are also available in a variety of washes and leggings. Vintage print tops, flowing maxis and form-fitting jersey knit dresses offer a carefree look.
Contemporary separates including jackets, blazers and chunky relaxed sweaters and essential knits round out the offering. The styles are designed to accentuate the baby bump, while maintaining the ultimate in stylish comfort.
Jessica Simpson Maternity is available now exclusively in Motherhood Maternity stores, Destination Maternity stores, as well as select Macy’s. Prices range from $36.00 to $79.00.