Head to Barneys New York, Bloomingdales and select boutiques across the country and you will notice a new brand on the racks. One of Mackage’s designers, Eliza Dahan and her codesigner, Eran Elfassy, decided that now was the time to launch into the kids space. WWD has reported that Mackage’s Mercer Street store in Manhattan holds the most selection with an assortment of wool and down styles for girls and boys. The line is inspired by the brand’s women’s collection and offers many signature touches like logo buttons, leather epaulets and fur-trimmed hoods.
Dahan, just gave birth of her second son, Rafael, three weeks ago said that she decided to venture into children’s wear when she was unable to find jackets for her elder son, Nathan.
“From a consumer’s perspective, I didn’t feel they were warm enough. I felt there was something missing. This is for mothers and fathers who really care about their child’s aesthetic to that high of a degree,” she said. “I think there are a lot of people who do care about how their kids dress, because they do it for themselves.”
Last month on her new InFashionated blog, Dahan wrote, “OK, let’s be honest! I find the choices for kid’s [sic] clothes out there are very weak.”
Mackage Mini specializes wool coats for girls, peacoats and double-breasted coats for boys and puffer down coats for each in sizes two to 12. Retail prices will range from $395 to $450.