Yesterday during a special soft launch event in New York City, actress and mom to four Heidi Klum, provided a sneak peek look at her fashion line for Babies“R”Us – Truly Scrumptious. Set to launch in North America and online at Babiesrus.com on September 15, this distinctive and unexpected collection for kids, sizes newborn to 5T, is the beginning of a long, collaborative relationship between Heidi ad Babies”R”Us that will include multiple new collections each year.
“I always knew that I wanted to create great items for children – but I wanted to find a home where all of my ideas for babies and kids could be under one roof with a company that is truly the authority in the world of babies and kids. I finally found that with Babies”R”Us and am so excited to partner with them to launch my Truly Scrumptious collection,” said Heidi Klum. “I designed this first collection not only with adorable kids in mind, but I thought of all the little details to make things easier on moms, too. From cool and stylish mix-and-match apparel, to fun and colorful floor-to-ceiling room décor, my Truly Scrumptious line has it all. I’m really proud of what we’ve created and can’t wait to share it on September 15th.”
The line of Truly Scrumptious apparel and accessories, will range from $4.99 to $39.99, and features signature characters and whimsical designs, such as pink and purple butterflies, googly-eyed monsters, and green and blue dinosaurs, the assortment includes layette for little ones, sizes newborn to 24 months, as well as playwear and separates for kids, sizes 2T to 5T, made with a combination of fabrics for functionality and comfort.
The line will also include bedding with matching room décor. The full bedding, room décor and furniture assortment ranges in price from $17.99 crib sheets to $649.99 five-drawer dressers as well as a Scope stroller, which comes in three colors, Blue, Raspberry and Black, for $79.99.
Photo Credit: Getty Images for Babies”R”Us