Skechers Takes The Twinkle Time Line & Brings It To The Big Screen
Three years ago Skechers USA launched their Twinkle Toes kids’ line of sparkly embellished shoes and after selling over 10 million pairs of these shoes, the shoe company is building an entire licensing program that will include clothing, home decor, toys, accessories, stationary and most recently – a movie.
Footwear News interviewed Paul Flett, Skechers’ SVP of global licensing about the line and this is what he had to say:
“The Twinkle Toes character has really taken off, so much so that we’ve had girls coming into Skechers stores asking to meet her.” In fact, in a recent Q Score ranking, Twinkle Toes managed to top licensing giants Hello Kitty and Disney Princesses.”
The DVD animated movie, distributed by Universal Studios follows 14-year-old dancer Grace Hastings, nicknamed Twinkle Toes by her friends, as she attempts to overcome stage fright. Look for additional Twinkle Toes products in stores such as backpacks, slippers, belts and apparel.
Have you seen this movie yet? Would love to hear your thoughts!