Gap’s new Shine On campaign has been revealed and features a ballerina, comedian, DJ, violinist and anti-bullying advocate alongside the winners of Gap’s sixth annual Casting Call contest. Brought together to showcase GapKids and babyGap key product for fall, including Jewel Box Skinnies for girls and the Action Stretch Denim for boys, these children are shining examples of back-to-school style.
The Shine On campaign features the four winners of the sixth annual North American Casting Call contest, who were chosen by residents of the United States and Canada from 20 finalists. The winners are Liam, age 11, from Waterdown, Ontario; Taylor, age 6 from Barrie, Ontario, Rue, age 2, from Napa, CA; and Robbie, age 2, from College Station, TX.
Each Casting Call winner receives a $10,000 grant in his or her name from Gap to either Communities In Schools (for U.S. winners) or Pathways to Education (for Canadian winners). The grants support programs that empower students to stay in school and achieve in life. To learn more about the Casting Call winners and check out behind-the-scenes footage from the campaign photo shoot, please visit www.Gap.com.