Britax Launches Newly Updated G3 Convertible Car Seats

Britax has updated their convertible car seats with the release of five G3 models. Look for the new BRITAX HUGS™ with SafeCell Technology®, side impact protection, base with SafeCell Technology®, energy absorbing Versa-Tether®, and integrated steel bars. The Advocate® 70-G3, Pavilion® 70-G3 and BOULEVARD® 70-G3 feature new Britax HUGS™ Chest Pads with SafeCell Technology®. These chest pads are affixed to the back of the car seat shell to ensure that they are properly positioned on the buckled child. SafeCell padding on the chest pads, identified by a honeycomb design, is engineered to compress to manage energy and create best-in-class resistance to the forward movement of a child in the event of a crash.

Additional safety features on the the Advocate 70-G3, Pavilion 70-G3 and Boulevard 70-G3 offer a second layer of protection with energy-absorbing foam in the True Side Impact Protection head restraint that keeps the head, neck and spine aligned. In addition, the Advocate 70-G3 includes Side Impact Cushion Technology®, a third layer of protection, with black energy-absorbing cushions on the child seat’s exterior to reduce side impact energy by diverting 45 percent of the crash forces away from the seated child. These cushions also provide extra protection for the adjacent passenger.

Additional visible features can be found on all updated Britax convertible car seats. Check inside the open-style base for honeycomb-shaped SafeCell Technology®, designed to compress in a crash, significantly lowering the center of gravity and counteracting the forward rotation of the child seat. Look on the outside of the seat for integrated steel bars that strengthen the seat’s connection to the vehicle and reduce forward movement. Also, all the enhanced models have new labeling to identify BRITAX’s Energy Absorbing Versa-Tether. The patented 2-point top tether with staged-release webbing anchors the top of the car seat to the vehicle and slows forward movement, reducing crash forces. These features, along with the side impact technologies, provide360-degree protection for the child occupant.

Britax has also introduced a new convenience feature with the EZ-Buckle System which keeps the buckle in a convenient, easy-to-reach forward position, making boarding a child faster and simpler. It can be found on the Advocate 70-G3, Pavilion 70-G3 and Boulevard 70-G3 as well as the Marathon™ 70-G3.

The newly enhanced line is now available at the same price points as the previous BRITAX convertible car seat models. For more information and pricing, please visit www.BRITAXusa.com.