There are cool shoes and there are shoes that go beyond. Etnies are those stratospheric kicks.
What sets Etnies apart from other surf and skate styled footwear is the company’s commitment to quality. Etnies sneakers are put through paces in the test lab that would make ordinary athletic shoes fall to pieces. Literally.
The founders of the company started the brand as a response to the lack of quality shoes for skaters. They wanted a shoe that would hold up to Ollies and Toe Flips and what not.
Here’s the thing. I am not a skater and neither is my son (though it’s never too late). We’re not in dire need of a shoe that can hold up to a cement skater park. But we are looking for shoes that can hold up to childhood. Which is similar to a skate park in many ways. Etnies pass the test and look super cool doing it.
This summer we’re road testing the Fader Vulc. My biggest challenge was getting my test driver to slow down long enough to take a shot. He pronounced these shoes super comfy and I could not help but notice that his pronation was less pronounced in the shoes. I credit the decent support the shoe provided.
The tween/teen big sisters nodded their approval as well. Yes. These shoes are cool. Their little brother is allowed to leave the house in them.
We’ve worn Etnies before and have yet to see my kids wear a pair out. I’m sure my son will have a heck of a time trying.
Fun Fact: Did you know that Etnies has partnered with Trees for the Future for 2012? This nonprofit organization is planting trees worldwide through seed distribution, agroforestry training and in-country technical assistance. The partnership between the two will bring people together one shoe and tree at a time. Etnies has pledged to support planting 100,000 trees within the Atlantic Rainforest’s state of São Paulo through 2012. The one-for-one program plants a tree for every purchase of Etnies Jameson 2 and Jameson 2 Eco men’s and kid’s shoes as well as girl’s Caprice Eco and Circe Eco shoes.
*Etnies sent us a sample pair of shoes for review purposes. As always all thoughts and opinions stated in this review are mine.*