This morning, Stride Rite and Marvel released the new X-celeRacers™ by Stride Rite® Marvel collection. Featuring every child’s favorite Marvel Super Heroes including Iron Man, Captain America, The Incredible Hulk and Spider-Man, these shoes inspire kids to be ‘super’ with their super cool features.
The new X-celeRacers sneaker features a fast strap with an adjustable closure for a great fit, X-Grip with a grooved outsole for traction, extra flex with a lightweight outsole for agility and lightweight cushioning for comfort.
Stride Rite’s marketing campaign, called “Imagination” will target boys ages 3-8 with commercials airing on the Cartoon Network, Nickelodeon and Disney XD, where boys are highlighted imagining themselves as the legendary Marvel Universe Super Heroes through the Power of X in their X-celeRacers shoes. Stride Rite displays the new collection with Super Hero size character clings and a limited-edition gift with purchase movie poster, at participating locations.