When I first read about this camera on Cool Hunting, I thought it was a joke. I mean, a cardboard camera? Really? Well, it’s no joke and the camera really does work!

Ikea has just released a designer collection called Ikea PS along with their 2012 line, taking inspiration and ideas from sixty years of products. The new Knäppa camera compliments the line in a very interesting way as the idea for this cardboard electronic is for customers to take it home and shoot photos of their furniture to then upload on Ikea’s dedicated website, showcasing homes around the world.

Although the camera is no Nikon or Canon, it is quite neat and I think the concept is a smart one. What do you think of the new Knäppa?

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