Truly Scrumptious by Heidi Klum & Babies ‘R’ Us
Supermodel, mom-to-four, fashion designer and entrepreneur extraordinaire Heidi Klum, is adding yet another title to her belt – baby fashion designer! Babies”R”Us® today announced that it has partnered with Heidi Klum, to create an exclusive collection of affordable luxuries for little ones, adding to its growing assortment of product offerings.
The new collection will include apparel and accessories perfect for mixing and matching, to furniture, bedding, room decor and gear featuring fun, colorful patterns, as well as optimal functionality, the line is being designed for newborns, infants, toddlers and growing kids. The fall apparel assortment will include layette for little ones up to 24 months, as well as whimsical playwear and separates for kids from 2 to 5 years.
With nearly a decade of mom know-how and a unique perspective from her work in the fashion and entertainment industries, Heidi Klum is drawing upon her own experiences to create a line of distinctive baby products with a fresh look, feel and practicality that mothers will love. Klum has personally conceptualized and designed the Truly Scrumptious collection and applied her very own “mom stamp of approval” to each item.
“Over the years, I’ve made countless shopping trips to Babies”R”Us looking for the coolest gear, trying out the newest toys and shopping for fun clothes. Babies”R”Us is the ultimate authority in baby products,” said Klum. “I’m so excited to partner with them to create a fun, magical and unexpected collection that is also affordable. I know how important it is for moms to make smart purchases when it comes to shopping for their ever-growing children. My friends always joke that I’m the go-to person for advice on gifts and gear. Now, I get to bring my ideas to moms everywhere that offer function with a fashionable flair. My designs for Truly Scrumptious have really been inspired by all the adorable children who are just that – truly scrumptious – and deserve to have nothing but the best!”
Further details on the product assortment, as well as the comprehensive marketing campaign to support the fall launch, will be announced at a later date.
Source: Toys R Us