Net-a-Bébé: Is Net-a-Porter Getting Ready To Dive Into The Children’s Market?
According to the British newspaper The Independent, there is talk that luxury online retailer Net-a-Porter could start selling childrenswear in the near future. With the luxury fashion boom for kids, it only seems natural. Isaac Mizrahi is launching a line, Diane von Furstenberg has partnered with GAP, Lanvin is now catering to kids – the kids fashion industry is certainly booming! According to the article, Net-a-Porter is “hoping to tap into the demand for expensive childrenswear, home furnishings and cosmetics with early-stage plans for three new websites.”
In case you aren’t familiar with the site, Net-a-Porter, is a popular online shopping site that sells designer clothes and accessories for women, as well as menswear via MrPorter.com. Their discount designer sector TheOutnet.com launched in 2009 and it is now rumoured that the company is looking to launch websites for luxury baby and childrenswear, homeware and beauty.
Names in the pipeline could include Net-a-Bébé, Net-a-Beauté and Net-a-Maison.
Swiss-based Richemont, the third-largest luxury goods company in the world by turnover behind LVMH and PPR, bought Net-a-Porter two years ago in a deal that valued it at more than £350m.
Fascinating! I guess we will just have to wait and see… As far as I am aware, the largest online retailer for the luxury kids market is still Childrensalon. There aren’t many others out there.
Source: The Independent