In two days history will be made in New York City, when the first-ever Strut: The Fashionable Mom Show will premiere as part of Mercedes-Benz Fashion Week at The Donald and Mary Oenslager Gallery at New York Public Library for the Performing Arts at Lincoln Center.
It was announced yesterday that mom and model Iman, will host the show which is said to feature a collection of designers who are realistic for today’s moms. In a news release issued yesterday, Iman commented on the show saying:
“As a mother of two and a fashion industry veteran, I am thrilled to host Strut: The Fashionable Mom Show at Lincoln Center this season,” said Iman. “Balancing my family and business lives has always been a priority for me, and I am proud to support other women striving to do the same.”
Catering to the modern Mom, the show will provide ideas on how to transform an outfit from ‘mommy’ to ‘meeting’ to ‘moms’ night out.’ Moms will be able to tune into the multi-platform event via digital live stream, with simultaneous Twitter feed and real-time blogging.
Designers and top consumer brands couldn’t agree more! T.J.Maxx, Marshalls, Matrix, and Clorox and are all top sponsors of the event because they recognize and celebrate the power of mom and her love of beauty and fashion.
In addition, Tory Burch, Rachel Roy, Vera Wang, Douglas Hannant, Rebecca Minkoff, Gap, Laundry, Michael Kors, David Meister, Ramy Brook, The Children’s Place, Quinny, BCBG, Monica Botkier, Hatch by Twobirds, Pea in the Pod, Coldwater Creek, Bela Bumbum, and Ingrid & Isabel are also celebrating mom and providing looks available in-store and online to be featured on the runway, worn by real moms who truly embody what it means to be a fashionable mom.