Jessica Alba Launches The Honest Company – Eco-Friendly Family Essentials

Last week Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane announced the launch of their brand new eco-friendly company called The Honest Company during a posh event hosted by my friend Nicole Feliciano, Founder & Editor of Mom Trends.

The company has an interesting concept, they have put together an eco-friendly line of family essentials and are offering them through a monthly subscription service at Honest.com. Jessica Alba, like most of us was frustrated with the lack of eco-friendly options and took matters into her own hands.

Teaming up with renowned environmentalist, author, and former Healthy Child Healthy World CEO dad Christopher Gavigan, ShoeDazzle.com founder Brian Lee and PriceGrabber.com executive Sean Kane, they set out to create healthy, innovative and affordable products such as diapers, wipes, bath/skin care and household cleaning products. The line is made from natural, non-toxic ingredients and are then curated into personalized bundles that are automatically shipped every month.

Parents can also try a Free Discovery Kit, that includes a sample pack of diapers and wipes, or trial-sized versions of the bath, skin and cleaning products. As I mentioned before, the system is quite affordable. Diapers are priced at less than $20 a week and you can choose a monthly supply of body car and home cleaning essentials for under $9 a week.

I really like the concept although I am quite curious as to how the diapers especially hold up! For more information, visit Honest.com.