The First Mom Fashion Show Will Hit New York Fashion Week In February
Wouldn’t it be cool if real moms would walk the runway during New York Fashion Week? Well, guess what? It’s about to happen!
The Moms, a multi platform lifestyle brand has partnered with Mom-entum, a women’s focused marketing channel, Audrey McClelland and Vera Sweeney, the founders of Getting Gorgeous, a company dedicated to building relationships between fashion / beauty brands and top online influencers and a social media agency called Big Fuel. This power team will be hosting the first annual “Strut: The Fashionable Mom Show,” as part of Mercedes-Benz Fashion Week.
This morning WWD reported that the show will take place Thursday, Feb. 16, at the New York Public Library for the Performing Arts at Lincoln Center. Real moms will walk the runway, rocking looks from designers such as Ramy Brook, Pea in the Pod and Shoshanna. At the end of the show, all of the clothing worn by the models will be auctioned off to charity.
It is expected that around 200 people will attend in person, although moms at home will also have the opportunity to attend from the comfort of their own home!
Denise Albert and Melissa Gerstein, the founders of The Moms said that the event will feature a digital live stream featuring a live Twitter feed and real time blogging. Look for quick fashion tips, outfit transformation ideas and inspiration for various every day looks.
“Audrey and I started Getting Gorgeous because we wanted to bring attainable fashion tips to online moms. Strut is a wonderful extension to our brand. We are thrilled with this new partnership!“, said Vera Sweeney, one of the founders of Getting Gorgeous.
According to Holly Pavlika, the managing director of Big Fuel: “There are 84 million moms in the U.S., 32 million of which are online. Motherhood triggers social activity. Moms are often a household’s ‘chief purchasing officer,’ making or influencing about 85 percent of all purchases from retail to health care, automobiles, finances and more.”
“I have spent nearly two decades immersed in the fashion industry and have been a mother for about half that time. For me, the worlds of fashion and motherhood are inextricably connected, but navigating a balance between the two is never easy. The Moms make personal style effortless and functional, without sacrificing on-trend glamour,” said Stephanie Winston Wolkoff, director of fashion at Lincoln Center and a fashion consultant to IMG.
It’s about time! I’m looking forward to saying goodbye to the whole stereotype of “Moms” as the ones wearing “Mom Jeans” and frumpy sweats. It’s time for a change ladies, and who better to bring it then the mamas?
Images courtesy of Vera Sweeney for use on Child Mode