LEGO For Girls: New LEGO Friends Play Sets Debuting In 2012

I was always under the assumption that LEGOs were for girls, but apparently the company thinks there is a market for a more girly version of the classic toy and after taking a look at it, I can definitely see the appeal.

Marketed to girls ages five and up, the new LEGO Friends line plays on a girl’s desire for realistic role-play, creativity while keeping intact the core values of LEGO building. The new LEGO Friends collection consists for 23 different products that range in price from $5.99 to $99.99.

LEGO Friends revolves around a “story” surrounding five girls – Olivia, Mia, Andrea, Stephanie and Emma – who live in their fictional own of Heartlake City. Each girl has her own personality, taste and interests that are then reflected on various models. Building sets reflect different parts of the town where various adventrues take place – beach, suburbs, camping grounds, mountains, downtown, etc.

The line is currently available in the United Kingdom and will be released in the United States on January 1, 2012. A full international launch is set for the spring and nine additional sets will debut in the summer of 2012.

A mom to two girls and a baby boy, a writer and the publisher of Child Mode. As a lover of style and fashion, Nadia found her ‘niche’ and love of children’s clothing while searching for quality items for her family.


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2 Responses to "LEGO For Girls: New LEGO Friends Play Sets Debuting In 2012"

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  1. Susan (5 Minutes for Mom)

    December 27, 2011 at 6:46 pm

    I think these sets are adorable and my girls would love them.

    Jan and I played with Lego tons as kids and didn’t need a specific “girl” version, but I bet we would have loved it. My girls haven’t played with Lego much, but I bet they’d like these sets.

  2. Blythe

    December 29, 2011 at 9:07 am

    My 9 year old has been playing with LEGO since she was 3. She is beyond excited about LEGO Friends! For Christmas, she only asked Santa for LEGO gift cards because she wants to get the entire line when it’s available.

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