GapKids Launches “I Want Candy” Campaign With Sweets, Glitter & Maria Aragon

Last month, GapKids launched their brand new “I Want Candy” Campaign featured around their new holiday fashion collection consisting of tutus, tulle skirts, layered dresses, sequinned cardigans and glitter accessories.

The girly campaign centres around a music video featuring Maria Aragon. When I hit play on the video, my girls recognized the young singer immediately. The talented Maria Aragon is an eleven year-old Canadian who went viral on YouTube after she performed her rendition of Lady Gaga’s “Born This Way”.

The “I Want Candy” fashion collection is cute and very colourful offering vibrant colours like rose petal, blue, slate, abbey green and ruby red. Clothing consists of warm tweed overcoats, cozy wool sweaters, classic plaid shirts and tiered tulle dresses complete with ruffles, sparkles and faux fur.

Boys aren’t left out. There are plenty of spiffy finds including brightly colored plaid shirts, argyle sweaters and toasty outerwear.

The collection is available now in GAPKids stores or online through Gap.com.