Italian Brand Marni Partners With H&M For Spring 2012
Another fantastic collaboration. Oh, how I love H&M…
It was announced a couple of days ago that H&M has collaborated with Italian designer Marni for Spring 2012. Consuelo Castiglioni, the founder and creative director of Marni has created this line to capture the essence of Marni. She has revisited all of their favourite pieces in signature fabrics and prints, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements for both men and women.
Available from March 8th, 2012 in around 260 H&M stores worldwide and online, the collection features both clothing and accessories, all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world.
So, what can you expect from the international luxury brand? For women, the colours are vivid, and the prints are bold, be they African-inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped pants and jacquard knits; fabrics range from silk to crisp cotton poplin. To complete the look, the collection also includes jewelry, shoes, bags and scarves.
For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of prints is subtle; they often appear as a lining or as a contrast detail for shirts; the silhouette is a modern, relaxed take on masculine classics.
We can’t wait!