YoYo The New Toy Store From Amazon.com

Amazon.com sells toys, but have now taken the business even more seriously. On Tuesday, the parent company of Diapers.com, BeautyBar.com, Soap.com and Wag.com, announced the launch of YoYo, a new toy-focused shopping site.

Carrying over 20,000 toys, books and video games, YoYo will also offer free shipping for orders $49 or over as well as for orders for $39 if the order extends to their sister sites.

Pretty cool huh?

Amazon couldn’t have picked a better time to launch with the holidays just around the corner and their “Toy Finder’ function allows you to search for toys based on gender, age and budget.

Hmm.. could this be the new Toys R Us?