Pearls & Popcorn: The New Children’s Clothing Line From Paris Hits The USA

Pearls & Popcorn (how much do you love that name?!) is a brand new line of children’s clothing that offers European flair and a “mini-me” approach at a moderate price range. The line was just launched yesterday at most Bloomingdale’s.

Ronit Pardo, the Paris-based designer of the line spoke to WWD saying:

“There’s a few philosophies behind the brand — to make high-quality goods at affordable prices and to dress children, babies in particular, as mini-me adults. “We are not offering the usual pinks for the girls. We’re dressing them up and making it more fun.”

Pardo describes the collection as, “effortlessly chic looks that can take children from a casual afternoon play date to a high-profile dinner party with Mom and Dad.”

The collection offers everything from classic layette, body suits and bloomers, to fitted corduroys, plaid flannel oxford shirts, hoodies, denim, smock tops, Henleys, dresses and accessories, are included. Sizes range from three months to 36 months and the average retail price is $31, with a range from $20 for T-shirts to $57 for a knitted snowflake cardigan.

According to WWD, orders for spring are already coming in from Lord & Taylor and Nordstrom. Their new website will be launching within 10 days and if you head down to Times Square, you’ll notice ads being projected from a huge electronic billboard.

Pearls & Popcorn has a New York showroom at 112 West 34th Street, the children’s wear building across from Macy’s.