Earlier this week Rue La La (a members only boutique sale site) announced the launch of Little Rue, a destination especially for little fashionistas and their grown ups. Selling all things stylish, Little Rue will reveal new sales every Tuesday evening at 8:00 p.m. EST for the small-fry. Sales will include apparel, accessories and experiences tailored for families.

In celebration of the launch, Rue La La has said that they will donate 100% of the net profits from the Little Rue Boutiques during the month of September to children’s charities chosen by Rue La La Members and Associates. ¬†Over four weeks, Rue La La Members will be able to vote for a charity from a list of four that Rue La La Associates chose as their favorites. ¬†Members’ final votes will determine the allocation of the amount to be donated to each charity.

Little Rue will also feature a unique Facebook-only initiative and “That’s So Little Rue” Tumblr page: http://thatssolittlerue.tumblr.com/ which is full of games, candid photos, Little Rueisms and more. The very first Little Rue boutique will open Tuesday, September 6 at 8:00 p.m. EST.

Want to sign up? Here is an invite!

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