Earlier this week Rue La La (a members only boutique sale site) announced the launch of Little Rue, a destination especially for little fashionistas and their grown ups. Selling all things stylish, Little Rue will reveal new sales every Tuesday evening at 8:00 p.m. EST for the small-fry. Sales will include apparel, accessories and experiences tailored for families.
In celebration of the launch, Rue La La has said that they will donate 100% of the net profits from the Little Rue Boutiques during the month of September to children’s charities chosen by Rue La La Members and Associates. Over four weeks, Rue La La Members will be able to vote for a charity from a list of four that Rue La La Associates chose as their favorites. Members’ final votes will determine the allocation of the amount to be donated to each charity.
Little Rue will also feature a unique Facebook-only initiative and “That’s So Little Rue” Tumblr page: http://thatssolittlerue.tumblr.com/ which is full of games, candid photos, Little Rueisms and more. The very first Little Rue boutique will open Tuesday, September 6 at 8:00 p.m. EST.
Want to sign up? Here is an invite!